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Moving the limit.

When Peter FitzSimons agreed to narrate an donor event video for the Cerebral Palsy Alliance Research Foundation, we knew exactly the analogy to use to engage the attendees around research - Rugby!

Weaving the rugby concept in with the story of Ethan ensured donors knew the impact research, which is sometimes difficult proposition to emotionally connect with.

We used an exciting rugby moment soundscape to a blacked screen to capture the attention of the room.

Watch Moving the limit here.